The new window display in our Notting Hill shop is a revelation for us – quietly demanding attention (we don’t like to shout) while opening up the view through the window and into our light, airy and tactile new shop-fit.

Initially inspired by the meadows of Tusheti, Georgia (the location for our Autumn book), our visual merchandising team drew on the work of Piet Oudolf (a long-time favourite of our Managing Director, Jessica Seaton, see picture below) and the principles of living architecture (see Brooklyn Grange Farm) to design a mild steel container filled with maidenhair ferns (Adiantum), mexican feather grass (Stipa), coral flowers (Heuchrea), chinese fountain grass (Pennisetum alopecuroides) and mind-your-own-business (Helxine Soleirolii). We like it so much that we’ve created smaller versions for all our shops


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by TOAST ( 01.10.12 )

Jessica Seaton, Toast’s Co-Founder and Managing Director, on her five favourite markets…

Khan el Khalili – Cairo
My first introduction to the delights of souk shopping over 20 years ago, I found this market fascinating and thrilling. It seeded my later addiction to the delights of dark corners in other markets around the world…


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by TOAST ( 26.05.10 )
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