This August Toast will be travelling to Oxfordshire to curate the spa at Wilderness Festival for the third year running. We will be packing bags, boxes and vans with our favourite outdoor things - deckchairs, firebowls, storm lanterns, blankets and installing ourselves near the lakes of the Cornbury Park Estate. The spa is a place to relax and enjoy a few moments away from the noise and hubbub of the rest of the festival – a place to soak in cedar hot-tubs under the sun and stars, steam in saunas, sip champagne and allow the world to revolve slowly without any input for a few moments…


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by TOAST ( 30.03.13 )

The new window display in our Notting Hill shop is a revelation for us – quietly demanding attention (we don’t like to shout) while opening up the view through the window and into our light, airy and tactile new shop-fit.

Initially inspired by the meadows of Tusheti, Georgia (the location for our Autumn book), our visual merchandising team drew on the work of Piet Oudolf (a long-time favourite of our Managing Director, Jessica Seaton, see picture below) and the principles of living architecture (see Brooklyn Grange Farm) to design a mild steel container filled with maidenhair ferns (Adiantum), mexican feather grass (Stipa), coral flowers (Heuchrea), chinese fountain grass (Pennisetum alopecuroides) and mind-your-own-business (Helxine Soleirolii). We like it so much that we’ve created smaller versions for all our shops


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by TOAST ( 01.10.12 )

Jonny Bealby

The Georgians have a saying… at the beginning of time when God was giving out land to the various nations of the world the Georgians were too busy drinking to attend. Arriving late, God was angry and asked why they had dishonoured Him so; there was now no land left to give them.

But the Georgians replied that far from dishonouring God they were late simply because they were drinking to His health and this had taken quite some time. God was pleased by their answer and so gave them the tiny bit of land he had been keeping for himself…


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by TOAST ( 21.09.12 )

A short film featuring Toast’s autumn/winter 2012 menswear. We were in St Ives, Cornwall – down on the misty coast and then in the light-filled Porthmeor Studios – where Francis Bacon, Ben Nicholson, Patrick Heron, among many others, once worked.


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by TOAST ( 21.09.12 )

James Seaton.

A flight to Baku, nothing seen but its scatter of lights as we came in low over the Caspian. On again to Tbilisi, arriving late and tired. 2am to bed, a room overlooking the mediaeval city wall striding a hill, two large and handsome Georgian churches lit up beside it.

Up at five and away with the dawn into a wide, rolling country. Two hours to a handsome house – high ceilings, polished parquet, shafts of sunlight – where, at a long table on a glazed veranda, breakfast of fruit, yogurt, eggs, local bread awaited us. Windows open to the breeze, lace curtains shading the glare of the warming day, a genial gang – a dacha scene from Tolstoy.

Two more hours east, the mountains on the horizon growing. Past the great 11th century Alaverdi Monastery – and then the road getting smaller, smaller – and finally turning to a rough – very rough – track. No preamble of foothills. Into the mountains.

The western slopes: heavily forested and very, very steep, great drifts of snow lying in hollows, rushing water, pine scent, sparkling air. Zagging up and up and up and so grateful for the sure-footedness of the cars, skittering cms from drops of… thousands of feet. Past the tree line and still only half way up. Light like a blade. Four hours and never more than 10mph – and at last the pass, 11,000 feet into the sky. Looking down on a golden eagle, patrolling the wind.

Clear sight to the high, snow-covered Caucasian watershed a dozen miles east – Chechnya beyond. Then across the pass with the wind and down into high meadows, a different country. Following a young river into its gorge. Pines, steep grass, crags, alpine. More hours, the going less alarming now – and then, ten hours from Tbilisi, six from the lowlands, the gorge opens…

…wondrously, into a wide, open bowl, a hidden verdant land held in the palm of the great mountains. Open grassland, stands of trees, hay meadows, occasional crop strips, horses, a galloping horseman – and here and there hamlets of wooden houses poised high up on the tall surrounding shoulders.

We were in Tusheti.


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by TOAST ( 10.09.12 )

Where it all began – the view from the first TOAST office.


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by TOAST ( 31.08.12 )

Ginger cake…

Blowing out the candles at TOAST Notting Hill…


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by TOAST ( 31.08.12 )

 

We went to curate the spa at the Wilderness Festival. There are many more photos to see on our Facebook page, here.


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by TOAST ( 17.08.12 )

First we travelled to the high plains and hill towns of Abruzzo and then to the Tusheti mountains of Georgia.

This small film – which features pieces from the Toast autumn/winter 2012 womenswear collection – was filmed there by Nick Seaton


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by TOAST ( 06.08.12 )

By Nick Seaton


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by TOAST ( 27.02.12 )
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